Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
The process by which consumers become aware of and learn about a brand.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
A symbol, word, or words legally registered or established by use as representing a company or product.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.