Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
The area within a market where unmet needs or problems present potential for new products or services.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.