Greenfield
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.