Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
198 topics found for
“service continuity”
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
SOW
Statement of Work (SOW) is a formal document that outlines the scope, objectives, deliverables, and timelines for a project.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.