Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
A medium through which a product or service is delivered to a customer, including physical and digital channels.
A system that allows customers to access information and perform tasks on their own without the need for assistance from customer service representatives.
A technique that visualizes the process users go through to achieve a goal with a product or service.
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.