Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
29 topics found for
“segmentation strategy”
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.