SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
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“search visibility”
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Structured Data
Data that is organized in a predefined manner, making it easier for search engines to understand and display rich snippets in search results.
Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
Rich Snippets
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.