Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
7 topics found for
“search term strategy”
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Keyword Density
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.