SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
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“search ranking”
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
Backlink Profile
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.