Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
31 topics found for
“search engine performance”
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Technical SEO
The process of optimizing a website for the crawling and indexing phase, focusing on technical aspects like site speed, structure, and security.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Web Crawler
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
Rich Snippets
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.