Faceted Search
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.
20 topics found for
“search efficiency”
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
Web Crawler
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
Indexing
The process by which search engines organize and store web content to facilitate fast and accurate information retrieval.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.