Lead Scoring
The process of ranking leads based on their perceived value to the organization.
12 topics found for
“sales prioritization”
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Lead Conversion
The process of turning a lead into a customer.
Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.