Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
18 topics found for
“sales metrics”
Funnel Velocity
The speed at which leads move through the sales funnel.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Converted Lead
A lead that has successfully become a customer.
Lead Conversion Rate
The percentage of leads that convert into customers.
Lead Conversion
The process of turning a lead into a customer.
Last Touch
The final interaction a customer has with a brand before making a purchase.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.