Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
18 topics found for
“sales funnel”
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Lead Conversion
The process of turning a lead into a customer.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Converted Lead
A lead that has successfully become a customer.
Lead Conversion Rate
The percentage of leads that convert into customers.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.