Funnel Velocity
The speed at which leads move through the sales funnel.
The speed at which leads move through the sales funnel.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.