Funnel Velocity
The speed at which leads move through the sales funnel.
22 topics found for
“sales efficiency”
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Lead Conversion
The process of turning a lead into a customer.