Funnel Velocity
The speed at which leads move through the sales funnel.
The speed at which leads move through the sales funnel.
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.