Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
21 topics found for
“sales analysis”
Sales Forecasting
The process of estimating future sales based on historical data, trends, and market analysis.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Funnel Velocity
The speed at which leads move through the sales funnel.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.