Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
5 topics found for
“revenue maximization”
Cross-Selling
The practice of selling additional products or services to an existing customer.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Funnel Velocity
The speed at which leads move through the sales funnel.