Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
The practice of selling additional products or services to an existing customer.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.