Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
94 topics found for
“retention strategy”
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Spacing Effect
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period.