CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
19 topics found for
“resource investment”
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
AIaaS
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.
WSJF
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Paper Prototyping
A method of creating and testing user interfaces using hand-drawn sketches and mockups on paper.