User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
39 topics found for
“research validity”
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.