Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Retrieval-Augmented Generation (RAG) is an AI approach that combines retrieval of relevant documents with generative models to produce accurate and contextually relevant responses.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.