Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
122 topics found for
“research methods”
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
CBR
Case-Based Reasoning (CBR) is an AI method that solves new problems based on the solutions of similar past problems.
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.