Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
122 topics found for
“research methods”
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.