Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
122 topics found for
“research methods”
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Progressive Disclosure
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.