Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
122 topics found for
“research methods”
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.