User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
120 topics found for
“research methodology”
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.