Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
14 topics found for
“relatable branding”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.