Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A navigation system that groups related links or content into clusters for easier access.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
The set of human characteristics associated with a brand, which shape how consumers perceive it.
The use of universal character types and personalities to define and communicate a brand's identity.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
A relative estimation technique used in Agile project management to quickly assess the size and complexity of tasks by assigning them T-shirt sizes (e.g., small, medium, large).
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.