SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
14 topics found for
“realistic planning”
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.