A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior. Important for understanding inconsistencies in user decision-making and designing better user experiences.
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices. Crucial for maintaining technical excellence and fostering professional development within specific disciplines.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas. Useful for quickly gathering user feedback on various concepts and iterating based on their preferences.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion. Important for designing interfaces that minimize cognitive load and simplify decision processes.
A design principle that ensures a system continues to function at a reduced level rather than completely failing when some part of it goes wrong. Crucial for enhancing system reliability and user experience in adverse conditions.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions. Useful for fostering innovation and challenging existing assumptions in problem-solving.
A reusable solution to common design problems that provides a standard way of addressing recurring issues in design. Essential for creating consistent and efficient design solutions.
The objective analysis and evaluation of an issue in order to form a judgment. Essential for making informed and rational design decisions.
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people. Important for ensuring alignment and coordination across related squads, fostering a larger community with shared goals.
An approach to design that explores and creates provocative scenarios of future possibilities to stimulate discussion and critical thinking about the direction of design and society. Important for pushing the boundaries of conventional design thinking and envisioning future implications.
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look. Essential for creating intuitive and user-friendly interfaces.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content. Important for improving user engagement and conversion rates by providing relevant and timely information to users.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand. Crucial for understanding consumer perceptions and guiding brand strategy.
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers. Crucial for building strong brand loyalty and emotional engagement.
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving. Essential for fostering a mindset of innovation and creativity in design.
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance. Fundamental for developing and evaluating machine learning models in digital product design.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors. Important for understanding user behavior and designing experiences that account for changes over time.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation. Important for fostering creativity and innovation in the design process.
A set of metadata standards used to describe digital resources, facilitating their discovery and management. Important for ensuring effective organization and retrieval of digital assets in product design and development.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems. Critical for ensuring the product will be desirable and valuable to the users, which is essential for its success.
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress. Essential for improving productivity and delivering incremental value in development projects.
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site. Important for understanding and leveraging the impact of links on SEO performance.
Numeronym for the word "Virtualization" (V + 12 letters + N), creating virtual versions of physical resources, such as servers, storage devices, or networks, to improve efficiency and scalability. Crucial for optimizing resource use and improving scalability.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release. This metric is important for measuring the success and impact of new product features.
The ability to navigate through a web page or application using keyboard keys instead of a mouse. Important for enhancing accessibility and providing an alternative way to interact with content.
Data that is organized in a predefined manner, making it easier for search engines to understand and display rich snippets in search results. Essential for enhancing search results and improving SEO.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem. Important for recognizing and managing the indirect tasks that contribute to achieving the main objectives in digital product design.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals. Important for assessing brand health and identifying areas for improvement.
The actual width of a screen, typically measured in inches or millimeters, impacting the layout and design of user interfaces. Important for designing interfaces that fit different screen sizes.
The study of the nature, structure, and variation of language, including phonetics, phonology, syntax, semantics, and pragmatics. Essential for understanding how language influences communication and user interactions in digital products.
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly. Essential for fostering creativity and generating diverse ideas rapidly.
Small, functional animations or responses in a user interface that enhance user experience and feedback. Crucial for enhancing user experience through attention to detail and providing immediate feedback.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion. Important for understanding user perception and cognitive biases in information processing.
A set of practices and principles that guide agile methodologies, such as Scrum and Kanban, to improve project management and product development. Important for structuring agile practices and ensuring effective project delivery.
A psychological principle where people are more likely to be influenced by those they like. Important for understanding social influences and improving user engagement and marketing strategies.
The practice of keeping multiple web pages open in browser tabs for future reference or action. Important for understanding user behavior and designing for multi-tab usage.
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value. Essential for managing complex initiatives and ensuring successful delivery of business objectives.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information. Crucial for understanding how users handle information and designing systems that align with cognitive processes.
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions. Essential for enhancing user experience and providing clear guidance.
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively. Crucial for ensuring that development efforts are aligned with user needs and priorities throughout the project.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions. Essential for understanding and influencing user decision-making and behavior in economic contexts.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential. Useful for understanding and designing around simplistic decision-making strategies.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness. Important for maintaining a cohesive and effective brand identity.
The use of universal character types and personalities to define and communicate a brand's identity. Important for creating a relatable and memorable brand personality.
Don't Repeat Yourself (DRY) is a software development principle for reducing repetition and redundancy. Essential for creating efficient, maintainable, and scalable code in digital product design.
A performance testing method that evaluates the system's behavior and stability over an extended period under a high load. Essential for identifying memory leaks and ensuring the reliability and performance of digital products under prolonged use.
A creative problem-solving technique that uses metaphors to generate ideas and solutions. Crucial for stimulating creative thinking and generating innovative ideas.
A short, daily meeting (separate from Standup) for the development team to sync on progress and plan for the day, part of the Scrum agile framework. Crucial for maintaining team alignment and momentum in agile projects.
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development. Crucial for ensuring that development efforts are aligned with user needs and priorities.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals. Essential for planning and prioritizing product features and ensuring alignment with user needs.
A cognitive bias where people perceive past events as having been more predictable than they actually were. Important for understanding and mitigating biases in user feedback and decision-making.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior. Important for creating urgency and increasing perceived value in marketing.
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value. Important for making informed business and design decisions.
A tool used to organize ideas and data into groups based on their natural relationships. Essential for designers and product managers to synthesize information and generate insights.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality. Useful for designing product offerings and experiences that emphasize quality over quantity for users.
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests. Important for recognizing and mitigating bias in user research and team dynamics.
A set of fundamental principles and guidelines that inform and shape user research practices. Crucial for maintaining consistency and ensuring high-quality user insights.
Product-Oriented Delivery (POD) is a methodology that focuses on organizing teams around products rather than projects. This approach is essential for enhancing product focus, agility, and cross-functional collaboration.
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level. Crucial for designing educational and informational content that enhances retention and understanding.
The set of shared values, practices, and goals that characterize a startup company. Important for fostering innovation, agility, and a collaborative environment within product design teams.