Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
9 topics found for
“reading behavior”
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.