User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
8 topics found for
“quantitative methods”
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.