User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
17 topics found for
“qualitative methods”
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.