Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
20 topics found for
“qualitative data”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Affinity Diagram
A tool used to organize ideas and data into groups based on their natural relationships.