Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.