Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
The study of narrative and narrative structure and the ways that these affect our perception.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
The study of how individuals make choices among alternatives and the principles that guide these choices.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.