Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.