Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.