Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
232 topics found for
“psychological strategies”
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.