Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
232 topics found for
“psychological strategies”
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.