Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
232 topics found for
“psychological strategies”
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.