Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
140 topics found for
“psychological principles”
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
Reification
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Environmental Psychology
The study of the interplay between individuals and their surroundings, including built environments and natural settings.