Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
296 topics found for
“psychological effects”
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.