Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
The study of how colors affect perceptions and behaviors.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The application of behavioral science principles to design products that influence user behavior in a desired way.
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
The study of how psychological influences affect financial behaviors and decision-making.