Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The application of behavioral science principles to design products that influence user behavior in a desired way.
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
The study of how colors affect perceptions and behaviors.
The practice of designing products, services, and environments with a focus on the overall user experience.
Designing products that leverage behavioral science to influence user behavior in positive ways.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.