Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
4 topics found for
“prospect evaluation”
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.