BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
15 topics found for
“prospect conversion”
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.